February
Love Is in the Air!
It’s February, which means Valentine’s Day is coming and clients will be rushing to get date-night ready. While the primary focus is on Valentine’s and what clients can do to look their best, don’t forget the rest of your clientele who may be single or want to celebrate Valentine’s Day with their friends.
MARKETING FOCUS:
Promote a package for a group of friends to have a spa day on Valentine’s Day. Can include BFF massages, facials, spray tans, or offer a mix and match package when a client brings their friend(s).
Offer a discount on services booked the week before February 14th including waxing, sugaring, spray tans, lip fillers and false lashes.
Book a hot stone massage for yourself (or another) and receive a discount during the week of Valentine’s Day.
February is national cherry month. Feature an antioxidant facial with cherry/acerola extract products.
For salons that are allowed to offer alcohol, offer complimentary champagne with your spa services.
Promote thermal blanket treatments and LED healing therapy specials to stay warm and rejuvenate the body while it’s still cold out.
HOLIDAYS & DATES
- February — Black History Month
- February — Cherry Month (health benefits)
- February — Grapefruit Month (health benefits)
- February 14th — Valentine’s Day
- February 15th — President’s Day
- February 16th — Mardi Gras / Fat Tuesday
- February 18th — Drink Wine Day
- February 22nd — Margarita Day
TO DOs
- Promote your Valentine’s Day specials
- Prep for Spring Rejuvenation Specials
- Celebrate Black History Month
- Remember to ask for client testimonials
February Recommendations
Saved Posts for February 2025
No items found.
