Continue to promote laser hair removal so clients can be permanently hair-free before swimsuit season rolls around.

Feature a seasonal facial/chemical peel for brightening dull and lackluster complexions that are common during winter months.

Advertise Nutritional IV therapy as a way to supplement during the winter to stay healthy, especially with infusions that offer a boost of vitamin D and B complex infusions as these are the most common vitamin deficiencies in the winter.

Run a New Year, New You promotion for discounts on treatment packages if clients purchase during the first week of January.

January is Reach Your Potential Month. It’s a great time to post educational content on how a healthy diet and exercise in combination with these procedures will give clients the best overall results that are sustainable.

Offer a free winter skin consultation to help clients with a skincare routine who may be experiencing dry skin and irritation when they book any service/facial. Also consider offering complimentary trial or travel sizes of moisturizers for winter with any facial.